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JustWatch: Prime Video maintains its SVOD market share lead over Netflix in the US until September 30th

JustWatch: Prime Video maintains its SVOD market share lead over Netflix in the US until September 30th

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Erik Grünwedel

October 14, 2024

Prime Video, with the help of NFL’s “Thursday Night Football,” retained its top spot as the most-watched streaming service in the U.S. with a 22% share in the three months ended Sept. 30 – 1% more than Netflix’s 21% share, according to new data from JustWatch.com. Regardless, Max was able to hold its own with a market share of 13%, ahead of its main competitors SVOD Disney+ (12%) and Hulu (10%).

Both Disney+ and Hulu gained momentum with subscriber growth of 1% through September. According to JustWatch, Netflix and Max each saw a 1% decline, suggesting a shake-up in the streaming rivalry.

Meanwhile, Paramount+, Apple TV+ and Peacock recorded market shares of 9%, 8% and 1%, respectively.

Netflix reports third-quarter financial results on October 17.

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