Pura Vida Miami is expanding to the west coast of Florida with its first location in Sarasota

Business

Pura Vida Miami proudly announces the expansion of its healthy culinary empire to the west coast of Florida with the opening of its newest 4,000 square foot location at University Town Center (UTC) in Sarasota. With nearly 30 locations throughout South Florida and most recently in New York, the new outpost of the Pura Vida brand is Miami’s first in the region and continues the brand’s mission to bring healthy, nutritious food to vibrant communities across the state. Founded in 2012 by husband and wife Omer and Jennifer Horev, Pura Vida Miami was born out of their personal need for fresh, healthy food that could be enjoyed at any time of day – a gap they discovered during a road trip from Orlando to Miami. This experience sparked their mission to normalize the idea of ​​healthy eating, make healthy living both accessible and enjoyable, and create spaces that combine nutritious, delicious meals with a welcoming atmosphere and are designed to feel like feel like an extension of their own home. Since then, Pura Vida has grown into a popular destination, creating over 1,000 jobs in South Florida and New York while promoting a balanced lifestyle with an emphasis on wellness and community. In keeping with their “Health is Happiness” philosophy, each location, including UTC Sarasota, is thoughtfully designed to embody their passion for health-conscious living and provide a tranquil environment enhanced by the brand’s signature décor. Pura Vida Miami’s extensive menu, inspired by family recipes and the Horevs’ travels, embodies a commitment to quality and healthy eating. Crafted without the use of seed oils and using clean cooking techniques, offerings highlight the natural flavors of high-quality proteins, fruits, vegetables and healthy grains. Guests can enjoy the brand’s famous all-day breakfast offering, showcasing a selection of avocado toasts and pasture-raised eggs, each perfectly paired with a selection of house-made coffee, matcha drinks and teas. Continuing our commitment to a healthy lifestyle, chef-prepared salads can be customized with your choice of high-quality proteins, as well as colorful wraps and sandwiches, and bowls with a variety of bases and proteins to suit a wide range of dietary preferences. A selection of superfood smoothies, cold-pressed juices, wellness shots, açaí bowls and fresh baked goods further enrich the menu and ensure that there is something for everyone – whether vegan, vegetarian or gluten-free. Pura Vida Miami UTC Sarasota is NOW OPEN at 192 N Cattlemen Road, Sarasota, FL 34243. Delivery and pickup are available via the Pura Vida Miami app. For more information, visit PuraVidaMiami.com.