Top 3 Asia Pacific Beauty Trends and Predictions in 2025

Taking place in Bangkok from November 5th to 7th, 2024, In-cosmetics Asia brings together more than 600 global personal care ingredient suppliers in one place, providing business opportunities, insights and inspiration for beauty developers in Asia Pacific (APAC) and over and beyond .

In-Cosmetics Asia networking, educational opportunities

The fair offers various zones, sessions and opportunities for networking and education, including:

During the marketing trends session, Anindhitha Maniath, senior analyst at market research provider Euromonitor International, will present “Glow Up: Exploring APAC’s Beauty and Personal Care Revolution.”

Here, she shares a taste of three top trends she predicts for 2025, along with ingredient claims and insights.

Top 3 Trend Predictions for the APAC Beauty Market 2025

In 2025, three key trends will shape the beauty industry in the APAC region.

Anindhitha Maniath (Anin), Senior Research Analyst at Euromonitor International

1. Premiumization is gaining momentum as more consumers, particularly the aging population, invest in luxurious, high-quality products that provide a sense of indulgence and deliver results.
2. At the same time, holistic well-being is increasingly coming into focus as people look for beauty solutions that support their overall well-being.
3. comfort Again, a priority remains as busy lifestyles increase demand for multifunctional products that streamline routine operations and come in simple, easy-to-use formats.
   

APAC Beauty Claims and Benefits

The highest standards in the area of ​​beauty and personal care remain naturallywith almost 15% of products equipped with it in 2023.

Claims like moisturizing And no parabens are also widespread in products. However, the more consumers educate themselves and do more thorough research, the more clearly they understand what they want from their beauty and personal care products. This has led to an increase in demand for more specific claims dermatologically tested And vegan.

Buyers are also no longer satisfied with general claims; Instead, they strive for transparency and products that align with their values, such as cruelty-free practices and ingredient safety.

Innovations behind the advantages

Products with natural, clean ingredients and sustainability are important market drivers. Many product launches are highlighting eco-friendly practices, and even private brands like Guardian are launching ranges like their Eco-Garden range, made up of 100% vegan formulas, reflecting the trend towards conscious beauty solutions.