Top 25 toy trends in October

The October 2024 Toy Trends offer a look at how toy brands are designing products that cater to Generation Alpha’s entrepreneurial spirit and fascination with viral content.

Skibidi Toilet – the YouTube series that follows a fictional war between human-headed toilets and humanoid characters – has captivated Gen Alpha, and Bonkers Toys recently signed a global, multi-year licensing deal with Invisible Narratives to produce toys based on the viral content create and share.

American Girl 2025 Girl of the Year Summer McKinny has an inspiring, ambitious story that aligns with Generation Alpha’s interest in one day owning a business.

As the holiday season begins, other sought-after toys will include AI companions, characters that encourage emotional skill building, and phygital toys that bridge physical and digital worlds.