Chocolate brown is fall’s biggest color trend – shop it now

The biggest color trend in fashion is undeniably chocolate brown. The dark, rich hue appeared in countless Fall/Winter 2024 runway collections, from Bottega Veneta and Miu Miu to Ferragamo and Courreges, and then made a number of A-list appearances on the street style set during Fashion Week.

Bottega Veneta F/W 2024

Bottega Veneta F/W 2024

At Bottega Veneta, Matthieu Blazy showed floor-length maxi dresses and cocoon coats made of smooth leather in a sweet cocoa tone. At Miu Miu, models wore chocolate brown leather pea coats, handbags and gloves, while at Courreges they swapped their little black dresses for slinky bodycon dresses and bomber jackets in the color of Toblerone.

The beauty of the chocolate brown trend is its versatility. It is essentially a neutral color that can be swapped out for black, gray or white. And since it’s commonly used in durable fabrics like suede and leather, it will keep you warm while looking fresh. Whether you invest in a brown fall coat, upgrade your work bag with sophisticated cocoa, or swap your ballet flats for a pair of brown suede loafers, there are plenty of easy ways to capitalize on the trend and countless outfit formulations. You can pair a chocolate brown jacket with your blue jeans, style it with a white t-shirt or, even better, go for the monochrome look and wear it from head to toe. First up: 5 ways to wear the chocolate brown trend this fall.

1. A brown leather jacket and blue straight-leg jeans

No matter whether you prefer your leather jacket to be real or want to fake a real one (like here). one from Mango) it’s a quick and versatile way to pick up the trend. Pair it with blue jeans, pointed boots from Khaite and a sumptuous suede tote bag for busy weekends when you want to look elegant. Or add a little more structure to the look with a chocolate brown eyelet belt.

Mango jacket in leather look with contrast stitching

Reformation Val 90s mid-rise straight-leg jeans

Madewell The Shopper Tote in soft grain

Déhanche Revenge suede belt with eyelet decoration

Khaite Nevada 40MM leather ankle boots

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2. A rib-knit turtleneck sweater and an A-line leather skirt

This is an elegant fall combination that you can wear to the office. Simply complete the look with Tory Burch’s trendy slingback pumps and a minimalist gold pendant.

Sandro turtleneck sweater

Ralph Lauren Collection Millie Circle-Cut Soft Leather Skirt

Tory Burch pierced slingback heel

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3. A suede jacket and men’s loafers

For a boy-inspired look, pair a chocolate suede jacket with a white t-shirt and houndstooth flared pants. Top it all off with a pair of suede loafers that look elegant while feeling comfortable.

Khaite Iana button-down suede jacket

Eterne short sleeve baby t-shirt

Everlane The Bi-Stretch Flare Pants

Now 25% off

Theory City suede loafers

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4. A little brown dress and matching accessories

Say goodbye to the LBD and hello to the…LBD. Wear your little brown dress under a trench coat on rainy fall days. Wear this look to a movie, dinner or drinks – the choice is yours. Complete the outfit with matching chocolate brown accessories, like this practical tote bag from Toteme and heeled Chelsea boots for a touch of western flair.

Cos. Layered Double Breasted Trench Coat

Khaite Leesal ribbed midi dress

Loeffler Randall Nat 60MM Western Ankle Boots

Belted leather totem bucket bag

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5. A cocoon sweater and a cargo skirt

If you’re planning an upcoming weekend getaway where the dress code is “comfortable,” opt for a cocoon sweater and a matching cargo skirt in a chocolate shade: this look is easy to wear even on a long drive and will be perfect upon arrival look combined. Throw your wallet, keys, a book, and headphones into one of Loewe’s “Squeeze” bags—one of the brand’s best-sellers—and don’t forget to bring a baseball cap.

Everlane The Cocoon Crew in wool cashmere

Now 25% off

Mango cargo skirt with slit

Jacquemus La Casquette Jacquemus Cap

Loewe Squeeze Small Leather Bag

Shop the chocolate brown trend

Max Mara Leisure Struzzo faux leather trousers

Altuzarra North/South Large Bucket Shoulder Bag

ALC Andrew corduroy trousers

Bottega Veneta Brown Large Parachute Bag

Cos. Wool Herringbone Coat

Veronica Beard Lyssa wool blend button down jacket

Everlane The Havana Boot

Now 25% off

ba&sh Milos pleated leather jacket

Toteme T-Lock leather bag with crocodile effect

Cos turtleneck sweater in pure cashmere

Madewell The Dimes kitten heel boots

Cult Gaia Cult Gaia Kazia shoulder bag

Julie Tong is Senior Commerce Content Lead at Harper’s BAZAAR and oversees digital shopping content across fashion, beauty and lifestyle. She has over 10 years of experience in the fashion industry and is a graduate of the Annenberg School for Communication & Journalism (BA) at the University of Southern California. Before joining the Harper’s BAZAAR team, Julie spent five years at Vogue launching their first digital shopping vertical. Over the years, she has honed her fashion knowledge and skills at various fashion institutions, from Interview Magazine to Yahoo Style, Karla Otto, Who What Wear and more.