Executives from Walmart, iHeartMedia and TalkShopLive discuss the secrets of live streaming and the original influencers

More highlights from Variety’s Executive Interview Studio, presented by Canva, during this year’s Advertising Week in New York City. Jeff Cucinell, EVP of digital marketing at iHeartMedia, explained how much they trust iHeartRadio’s personalities and how the early radio stations were actually the first influencers.

Meanwhile, Bryan Moore, CEO and co-founder of TalkShopLive, sat down with Justin Breton, director of brand experiences and partnerships at Walmart, to further explain this fast-growing new livestream shopping experience. And despite the celebrity names associated with the brand, Moore warns that sometimes all you need is a folding table and a great product.

TalkShopLive reveals what fans actually expect from the streaming platform

TalkShopLive combines live streaming and home shopping and has hosted big names such as Dolly Parton, the Jonas Brothers, John Legend, Anna Wintour, Jennifer Lopez and Matthew McConaughey.

But before Paul McCartney…