Top 100 branding trends in October

The October 2024 branding roundup features playful, modern and sophisticated branding activations designed to grab consumers’ attention immediately and even increase customer loyalty through special offers.

In the cosmetics market, the focus of brand aesthetics is on vibrancy. The Guerlain x Emilio Pucci makeup collection is a great example of this, as the line includes several products that combine Pucci’s “Marmo” motif with Guerlain’s renowned formulas. Shiseido is also launching an extremely playful line in collaboration with Global Brand Ambassador Hunter Schafer. The packaging aesthetic of some of Shiseido’s best-selling products features original illustrations by Hunter Schafer in soft colors such as lilac, rose, blush and chartreuse.

The October 2024 brand roundup also marks the start of holiday shopping, with beauty brands such as Biossance and Dermalogica unveiling their special holiday skincare sets.