Top 45 social good trends in October

Brands in the October 2024 Social Good Round-up are engaged in charitable and awareness initiatives aimed at supporting vulnerable communities and addressing societal issues and climate change.

For example, the Women’s Brain Health Initiative has launched a new video series called “Listen to the Children” to address growing concerns about mobile device addiction among youth. Elsewhere, popular nonprofit To Write Love On Her Arms is running a suicide prevention campaign and providing critical mental health resources through the campaign website PleaseStayAlive.com. Other brands like YUZU, Match Group’s social app for Asian Americans, are working to engage Gen Z demographics in the important civic duty of voting.

The October 2024 Social Goods Summary also highlights some accessibility improvements, such as Good2Go and RightHear’s RightHear app for impaired people who need additional support with daily activities.