Hilton presents travel trends for 2025 in new report

As vacationers book trips for 2025, a new report reveals new travel trends.

Hilton has released its annual trends report, showing a shift from the “year of the big recharge” in 2024, with travelers looking for more adventurous ventures.

A Hilton spokesperson told Fox News Digital via email that 2025 will be the “Year of the Travel Maximizer.”

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“After the last few years of pandemic-related travel and subsequent recovery, the feeling of adventure is back. Travelers now want to combine their desire for relaxation with impactful adventures and experiences to get the most out of their time and financial investment,” said the global hotel company’s spokesperson.

The data collected by Hilton covered 13,000 travelers in 13 countries. Additionally, feedback was received from more than 4,100 Hilton team members and dozens of travel experts.

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For Go Getaways, the report found that seven in 10 travelers worldwide have chosen to be active on their trips, while one in four travelers seek unique experiences and 20% will seek outdoor activities in 2025.

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“The 2024 Traveler was all about resting and re-energizing, and while that spirit certainly hasn’t changed drastically, the 2025 Traveler really wants to maximize their time on the road,” the Hilton spokesperson said.

Another topic is families taking intergenerational trips: 37% of vacationers go on trips with their parents and two out of five invite extended family members.

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“The intergenerational travel planner, often the matriarch of the family, is increasingly seeking unique, one-off adventure destinations or experiences to create an enticing option for everyone,” the report said.

The report also revealed that “50% of global travelers make restaurant reservations before booking their flights, highlighting how busy travelers are on the go.” [prioritizing] Food and drink experiences.”

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Hilton also founded an emerging travel group, Frollegues, in which friends who are colleagues book trips together.